politics 2.0 writes "It may not be an official effort — yet — but thanks to a grass-roots effort, John Edwards has become the first presidential candidate to set-up-shop in Second Life. Jerimee Richir, whose avatar is called Jose Rote, paid-for and developed Edwards' virtual headquarters, and, on a voluntary basis, is managing the in-world campaign. Considering that Second Life's user numbers are much smaller than other social networks, such as MySpace and Facebook — aside from generating press coverage — will campaigning in Second Life actually win many votes? Rote says yes, and that 'Second Life users are a unique audience, in that, they are first adopters. It is a smaller community, but I would argue it is a more influential community.'"
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