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AI Advertising Politics

FCC Chair Proposes Disclosure Rules For AI-Generated Content In Political Ads (qz.com) 37

FCC Chairwoman Jessica Rosenworcel has proposed (PDF) disclosure rules for AI-generated content used in political ads. "If adopted, the proposal would look into whether the FCC should require political ads on radio and TV to disclose when there is AI-generated content," reports Quartz. From the report: The FCC is seeking comment on whether on-air and written disclosure should be required in broadcasters' political files when AI-generated content is used in political ads; proposing that the rules apply to both candidates and issue advertisements; requesting comment on what a specific definition of AI-generated comment should look like; and proposing that disclosure rules be applied to broadcasters and entities involved in programming, such as cable operators and radio providers.

The proposed disclosure rules do not prohibit the use of AI-generated content in political ads. The FCC has authority through the Bipartisan Campaign Reform Act to make rules around political advertising. If the proposal is adopted, the FCC will take public comment on the rules.
"As artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used," Rosenworcel said in a statement. "Today, I've shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue."
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FCC Chair Proposes Disclosure Rules For AI-Generated Content In Political Ads

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  • They'll just cry wolf. Coming soon to every political ad you see anywhere: "This ad may contain AI generated content"
  • How about we outright ban AI content in political ads? It serves no legitimate purpose in that context.
    • Most video and picture editing software falls under the definition. Smart crop on Photoshop, stitching audio and leveling, automatic color balance could all be defined as AI. We are already using lots of so-called AI for several decades, the definition is poor so they should clarify what they mean.

    • How about we ban your content? There's about an 80% probability this was AI generated content according to my fact checkers.

      "Russian bot" logic is exactly what was done to American citizens en masse discussing vaccines and the the last presidential election on social media and other channels, illegally under the coercion by the federal government. They were censored, half the time they had no idea their message wasn't even be heard by others.
      The easiest way to shut down any argument is to claim you're a b

  • I mean, I guess the FCC doesn't have the ability to make A.I. political advertising outright illegal. However, limping along with some lame duck transparency rules like a "Surgeon General's Warning" does not sound like the appropriate response.

    I say ban all use of A.I. in the generation of political advertising. Make it a criminally liable offense, with penalties and jail time. Make the punishment fit the crime, but the crime should be considered nigh unto treason. Ban the use of Windows 11/12, Co-Pilot,
  • My proposal is to get actual intelligence into those ads before considering an artificial source. For me though it doesn't matter. I've been blocking ads for over 25 years now.

  • What about photoshop, photo realistic render, deceptive photographs...etc. Why just AI? Why doesn't the FCC just come out and say political ads have to disclose when they are lying or else?

    • First of all, you could consider Photoshop AI, people have been using the term to describe magic in software since at least the early 90s.

      And second, the government regulating political speech only cuts one way, as we see today, the DOJ and FCC being a part of the executive branch will not interpret these laws to prosecute the sitting president for any reason, but will for their political opponent under any pretense. Obviously you wouldnâ(TM)t go after your boss as you would after your competition.

      That

      • First of all, you could consider Photoshop AI, people have been using the term to describe magic in software since at least the early 90s.

        If you define the use of image filtering / editing software as AI then everything is AI.

        I believe it generally understood photoshop means a human creating and editing an image with drawing and editing tools. AI / deep fake is a human using neural nets to generate or manipulate images for them.

        And second, the government regulating political speech only cuts one way, as we see today, the DOJ and FCC being a part of the executive branch will not interpret these laws to prosecute the sitting president for any reason, but will for their political opponent under any pretense. Obviously you wouldnÃ(TM)t go after your boss as you would after your competition.

        That is why historically regulations that limit free speech is not a law and cannot apply to political speech as you must be able to challenge any regulation and ideally outlaw it.

        Of course the charitable explanation to all of this is an attempt to move the low hanging fruit out of reach so people have to actually work to create deceptive images.

        Even in that case this is a bad idea as any label

        • by guruevi ( 827432 )

          It's not me declaring it AI, there is no good definition for AI and Adobe has definitely had "intelligent" and "content aware" in their box software going back a long time. The 1990s every box of software had an "intelligent" label on it. I remember the OCR software that came with my SCSI scanner having "AI" back in the day, video games going back to Red Alert and Unreal labeled computer opponents as AI. Obama in 2008 had video game "AI" spreading viral ads.

          If a deceptive message is declared illegal, then t

  • All ads are targeted with AI. Even those written by hand.

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