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Advertising Company AppNexus Bans Breitbart News Over Hate Speech (betanews.com) 434

Mark Wilson quotes a report from BetaNews: Right-wing website Breitbart -- the darling of the so-called alt-right movement (which it defines as being "younger people who are anti-globalists, very nationalist [and] terribly anti-establishment") -- has been blocked by a leading ad exchange. The site, home to Milo Yiannopoulos (also known as @Nero and banned from Twitter) will no longer be permitted to sell ad space via AppNexus. The move comes after an audit by AppNexus found that Breitbart was in violation of its policies on hate speech and incitement to violence. AppNexus's spokesperson Joshua Zeitz told the BBC: "We use a number of third-party standards to determine what is and isn't hate speech, and if we detect a pattern of speech that could incite violence or discrimination against a minority group, we determine that to be non-compliant and we simply won't serve ads against it. I'm not going to put the examples out there because I'm not going to engage in a tit-for-tat on what is compliant." Bloomberg, which was the first publication to report on the news, noted that AppNexus' investors included Microsoft, News Corp and Sir Martin Sorrell's WPP.
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Advertising Company AppNexus Bans Breitbart News Over Hate Speech

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  • by Jzanu ( 668651 ) on Saturday November 26, 2016 @08:15AM (#53364645)
    Early internet had these often, this is just the company enforcing policy that all customers and all distributors agreed on when registering. Breitbart violated their agreement.
  • by Feyshtey ( 1523799 ) on Saturday November 26, 2016 @08:24AM (#53364685)

    AppNexus's spokesperson Joshua Zeitz told the BBC: "We use a number of third-party standards to determine what is and isn't hate speech, and if we detect a pattern of speech that could incite violence or discrimination against a minority group, we determine that to be non-compliant and we simply won't serve ads against it.

    But they're not concerned with speech that could incite violence or discrimination against non-minority groups? Interesting.

    • by Jzanu ( 668651 )
      Displaying pornography or violence are also TOS violations.
    • Stating specifically what they are concerned with in this particular case doesn't state that they aren't also concerned with other behaviors if they see them. They mentioned the specific behaviors they found problematic in this case.

      However, by all means, if you see advertisers on this network engaging in hate speech against majority groups, you should bring it to their attention.

    • Re: (Score:3, Informative)

      by DogDude ( 805747 )
      violence or discrimination against non-minority groups?

      Oh, is that a new thing that somebody just invented? Somehow, the people with no power are picking on the majority, who have the power? How does that work? Are there any examples in recent history of the poor, oppressed, majority?
  • by swb ( 14022 )

    Third party standards for hate speech? Are any of the "third parties" remotely neutral in their designation of hate speech? It seems like most of the groups invested in the idea of hate speech have strong political agendas themselves and often draw the line on hate speech well into grey areas that may not be hate speech.

  • Breitbart Tech is excellent. Whenever I go there I head right to that section. The rest of it is fucking awful.
  • alt-white (Score:2, Insightful)

    by PopeRatzo ( 965947 )

    Stop calling it the "alt-right". "Neo-nazi" is one character shorter and is more accurate.

  • I only browse with an adblocker anyway. :-)

  • by account_deleted ( 4530225 ) on Saturday November 26, 2016 @10:13AM (#53365153)
    Comment removed based on user account deletion
  • "We use a number of third-party standards to determine what is and isn't hate speech"

    Nice dodge. Not even willing to man up, state, and stand behind their definitions.

  • Simple solution, go to another advertising company. Oh there is not one? I smell a new start up for Thiel.
  • hate speech? (Score:4, Informative)

    by iggymanz ( 596061 ) on Saturday November 26, 2016 @12:13PM (#53365689)

    I went to the site and looked around hoping to find rabid offensive racism, how disappointing. What I found instead at least with recent articles was mostly constitutional conservatism, anti-globalism, anti-loose borders, anti-mainstream media.

    But maybe there's juicier older articles?

  • ... with this.

    I use Adblock Plus that blocks AppNexus, anyway, regardless of payee.

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