An anonymous reader quotes a report from Business Insider: Matt Furie, the creator of the widely known "Pepe the Frog" meme, is joining forces with the Anti-Defamation League to reclaim the symbol from the alt-right and make it a "force for good," according to a press release. Furie and the ADL plan to start a social-media campaign by creating "a series of positive Pepe memes and messages" and promoting them with the hashtag #SavePepe, according to the release. The ADL declared "Pepe the Frog" to be a hate symbol in late September. "It's completely insane that Pepe has been labeled a symbol of hate, and that racists and anti-Semites are using a once peaceful frog-dude from my comic book as an icon of hate," Furie said in a column for Time magazine. While fiercely condemning the "racist and fringe groups" that use Pepe to propagate divisive views, Furie said Pepe was meant to "celebrate peace, togetherness, and fun." The meme, which originated from a 2005 cartoon, has been hijacked by the alt-right movement in the past several months. Members of the movement have used the meme to convey often racist and anti-Semitic messages. The messages prompted the ADL to add Pepe to its "Hate on Display" database, which documents anti-Semitic hate symbols. According to the ADL's press release on the #SavePepe campaign, Furie will speak at its "Never Is Now" summit against anti-Semitism on November 17 in New York City. The panel will focus specifically on online hate campaigns. Furie published a new Pepe cartoon on Monday detailing his "alt-right election nightmare," which depicts a sad Pepe morphing into a frog that resembles Donald Trump and then a monster. Pepe appears trapped in the mouth of the monster. The next panel depicts a nuclear explosion. Pepe then awakes and hides under his mattress.