eldavojohn writes "Consumer groups are asking for a 'do not track' registry to be implemented, similar to the successful and popular 'do not call' registry. Tracking companies are asking for examples where tracking has caused harm, and would rather the industry stay self-regulated. 'In December, the FTC approved Google's purchase of advertising rival DoubleClick over the objections of some privacy groups. At the same time, the agency urged advertisers to let computer users bar advertisers from collecting information on them, to provide "reasonable security" for any data and to collect data on health conditions or other sensitive issues only with the consumer's express consent.'"
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