New submitter jespada writes "BBC News reports the Vietnamese Communist Party is approaching its internet image in a more sophisticated manner by hiring shill bloggers to argue its case. From the article: 'Hanoi Propaganda and Education Department head Ho Quang Loi said that the authorities had hired hundreds of so-called "internet polemists" in the fight against "online hostile forces." While the exact number of these activists is unknown, Mr Loi revealed that his organisation is running at least 400 online accounts and 20 microblogs. Regular visitors on popular social media networks in Vietnam such as Facebook have long noticed the existence of a number of pro-regime bloggers, who frequently post comments and articles supportive of the Communist Party. The bloggers also take part in online discussions, where they fiercely attack anybody who they see as critical of the regime.'"