The company insists that it favors no particular ideology and that its efforts are “neutral.” The first part is likely true, but the second is not possible. The company’s algorithms take into account a proprietary mix of our own biases, connections, and interests combined with Facebook’s business priorities; that is the farthest thing from neutral. Facebook says it just want to encourage “civic participation,” but politically mobilizing the subsection of people that are on their network is not without its own impacts.
Consumers are already starting to buy the sort of gas-guzzling vehicles, including Hummers, that had been going out of style as gas prices rose; that's bad for both the environment and consumers, because gas prices are inevitably going to increase again. According to data from the U.S. Energy Information Administration, taxes last year, even before the current drop in prices, made up 12 percent of the cost of a gallon of gasoline, down from 28 percent in 2000. And compared to other developed countries, US gas taxes are pretty much a joke. While we're at it, an even better idea, as a recent report from the Urban Institute makes clear, would be indexing the gas tax to inflation, so this problem doesn't consistently arise. "The status quo simply isn't sustainable, from an infrastructure or environmental perspective," concludes Garofalo. "So raise the gas tax now; someday down the line, it will look like a brilliant move."
Kenneth Vogel, author of Big Money, a recent book on the rise of super PACs, was critical of of Mayday's efforts, saying, "While voters do express high levels of disgust about the state of campaign finance and the level of corruption in Washington, they tend to actually cast votes more on bread-and-butter economic issues." Still, Lessig is hopeful for the future: "We moved voters on the basis of that message. Not enough. Not cheaply enough. But they moved."