Nate the greatest writes: Do you remember when Netflix decided to spin off the DVD service as Qwikster, only they forgot to check the related Twitter account first? B&N didn't quite goof that badly today, but they came close. It turns out NookMedia.com is registered to a Swedish software developer, and so is the Twitter handle. Mattias Hallqvist could not be reached for comment so we don't know yet of he likes being the new face of B&N ebook efforts.
...when fits of creativity run strong, more than one programmer or writer has
been known to abandon the desktop for the more spacious floor.
- Fred Brooks, Jr.