Nate the greatest writes: Do you remember when Netflix decided to spin off the DVD service as Qwikster, only they forgot to check the related Twitter account first? B&N didn't quite goof that badly today, but they came close. It turns out NookMedia.com is registered to a Swedish software developer, and so is the Twitter handle. Mattias Hallqvist could not be reached for comment so we don't know yet of he likes being the new face of B&N ebook efforts. Link to Original Source
Humanity has the stars in its future, and that future is too important to be
lost under the burden of juvenile folly and ignorant superstition.
- Isaac Asimov