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+ - Presidential campaigns mine online data to target voters->

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nicoles
nicoles writes "The Romney and Obama campaigns are spending heavily on television ads and other traditional tools to convey their messages. But strategists say the most important breakthrough this year is the campaigns' use of online data to raise money, share information and persuade supporters to vote. The practice, known as "microtargeting," has been a staple of product marketing. Now it's facing the greatest test of its political impact in the race for the White House. The Romney team spent nearly $1 million on digital consulting in April and Obama at least $300,000."
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Presidential campaigns mine online data to target voters More

Presidential campaigns mine online data to target voters

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