Political Campaigns Mining Online Data To Target Voters 131
New submitter nicoles writes with this quote from an AP report:
"The Romney and Obama campaigns are spending heavily on television ads and other traditional tools to convey their messages. But strategists say the most important breakthrough this year is the campaigns' use of online data to raise money, share information and persuade supporters to vote. The practice, known as 'microtargeting,' has been a staple of product marketing. Now it's facing the greatest test of its political impact in the race for the White House. ... The Romney team spent nearly $1 million on digital consulting in April and Obama at least $300,000. ... Campaigns use microtargeting to identify potential supporters or donors using data gleaned from a range of sources, especially their Internet browsing history. A digital profile of each person is then created, allowing the campaigns to find them online and solicit them for money and support."
Re:If you advocate abortion, say so (Score:0, Funny)
"Unborn babies" do not have a right to life since they cannot live outside the womb. Unique DNA has nothing to do with a right to life, otherwise you'd be advocating for the right to life of my sperm, the almost extinct animals that we are helping along and the bacteria in my toejam.