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Democrats The Almighty Buck Politics

Obama Campaign Deploys New Cellular Weapon 76

Posted by timothy
from the free-candy-when-you-sign-up-for-autopay dept.
Hugh Pickens writes "Michael Scherer writes that the Obama fundraising machine has deployed a new cellular campaign weapon designed 'to trigger the campaign finance equivalent of an impulse buy' during key political moments in the campaign. The tool links two familiar technologies, SMS and one-click purchasing, by sending out an SMS message to cell phones and smart phones of tens of thousands of previous campaign donors giving them a one-click option to give more money. 'Campaign officials hope to be able to return to donors in key moments of emotional excitement,' writes Scherer. One person familiar with the ask says that the response rate has been more than 20 times greater than any text message solicitation Obama has sent out before and and the reason is simple: Even with an iPhone, it remains an arduous hassle to enter all the information that is typically required to buy anything online with a credit card. The trick is that anyone who gives even a few dollars to the Obama campaign is asked if they want to keep their credit cards on file to participate in what the campaign calls 'Quick Donate.' Now donors just need to write '25,' or '10,' and that amount of dollars is immediately drawn from their credit cards. One of the Obama campaign's best fundraising days in 2008, for instance, came right after Sarah Palin's convention speech. Now partisans can 'vent their outrage or enthusiasm by simply typing one number into their phone.'"
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Obama Campaign Deploys New Cellular Weapon

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  • Response to reality (Score:5, Interesting)

    by fermion (181285) on Sunday April 01, 2012 @09:57AM (#39540383) Homepage Journal
    As reported a couple weeks ago, Obama is lagging in big donors [washingtonpost.com]. While Romney is building his campaign thousand dollar donations, Obama is increasingly having to build his campaign on hundred dollar donations, or as the article suggests, $2 at a time.

    So, if we assume, as pundits say, that big donors are not going to Obama because he wants to transfer all wealth to the lazy people, and the only people who support him are the young people who don't know any better, kids that are hoping for a socialist government so they do not have to work, how does Obama capitalize on that demographic? By using the one tool all these kids know. The phone. These kids, while they are in their drug induced stupor on payday, can click to donate a few bucks. They would never actually be able to write a check and address an envelope. But over a few months, they can donate $50 bucks.

    Really, all kidding aside, this is the way a modern politician needs to collect funds. The maximum donation to a politician should be $50 a month. Anyone can do that. This idea of stealth funding of campaigns by a few large donors need to go. In the republican race, this has resulted in our choices being a polygamist in spirit, a polygamist in reality, a jihadist, and a one that wants to promote the idea that we should pay our troops to sit around the base playing video games and get high. Not a great list for a party that claims to be pro america.

If A = B and B = C, then A = C, except where void or prohibited by law. -- Roy Santoro

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