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EU Bans Sock-Puppet Blogs 393

PhilipMarlowe9000 writes in with news of a new EU directive that will take effect in the UK at the end of this year to ban "sock-puppet" reviews or websites, part of an EU-wide overhaul of consumer laws. From the article: "Businesses that write fake blog entries or create whole wesbites purporting to be created by customers will fall foul of a European directive banning them from 'falsely representing oneself as a consumer.' From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court. The Times has learnt that the new regulations also will apply to authors who praise their own books under a fake identity on websites such as Amazon."
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EU Bans Sock-Puppet Blogs

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  • by Anonymous Coward on Sunday February 11, 2007 @10:39PM (#17978442)
    Please keep in mind that fraud is not generally protected speech, particularly when it relates to commercial speech.
    • by nickco3 ( 220146 ) * on Monday February 12, 2007 @03:43AM (#17980340)
      Also, European human rights legislation only applies to us actual humans, not legal persons. Corporations claiming human rights is a feature of the US legal system.
  • And how one poster will be detected as a sock???

    Technology seems to be lacking, here...

    • I guess this seems to be aimed at astroturfing as well, but without the text of the law it's hard to tell if this is aimed strictly at reviews or statements of opinion...I think there is a fine line. If you're on a website posting a rating of something versus a fanboy website there is a difference - I think few people would have taken the Sony PSP website seriously had it even been from a real fan, just as those flame wars that happen on message boards everywhere rarely sway a person one way or the other.
      • by arth1 ( 260657 )
        What I wonder is whether it will catch sites like http://www.onlinesecurity-on.com/protect.phtml?c= 5 5 [onlinesecurity-on.com], which pretends to be an independent site that StarForce has "granted" to distribute a removal tool, and which says a lot of nice things about StarForce. In reality, it's StarForce themselves who run this site...

        It would be nice if deceptive practices like this would be outlawed, but I fear it may be more directed at pretending to be individuals than pretending to be other companies.

        Regards,
        --
        *Art
    • Re: (Score:3, Insightful)

      I don't think it's really intended to catch every single abuse. It's intended that when a big scandal comes to light, like that "All I want for Xmas is a PSP" crap, the company gets in some legal trouble for it. (Although realistically, this probably just means that such companies won't 'fess up as easily.)
  • by heinousjay ( 683506 ) on Sunday February 11, 2007 @10:41PM (#17978458) Journal
    Regulating the internet usually works incredibly well. This is sure to do everything it is intended to do.
    • Yes, and better that if fail miserably right off the bat than to linger around and act as a foothold for all those that think they can regulate other parts of the Internet.

      Hopefully, here in the US someone grabs the spirit of revealing sock puppet websites to ferret out the political sock puppet websites in the upcoming election.
  • Definition? (Score:3, Informative)

    by Anonymous Coward on Sunday February 11, 2007 @10:47PM (#17978506)
    I don't think 'sock puppet' is a particularly good term to describe what's apparently being described. You want 'astroturfing', I think, or maybe some subspecies of marketing virus.

    The sock meme has always been personal rather than corporate, as in the Wikipedia entry:

    ...an additional account of an existing member of an Internet community to invent a separate user. (Not well-worded either, alas, but the point is there under the clumsy verbiage.)
  • by RyanFenton ( 230700 ) on Sunday February 11, 2007 @10:48PM (#17978516)
    Are corporations considered legal persons in Europe in general? If not - then good on you, Europe - you have the possibility of standing up to corporations and being legally consistent in cases like this.

    Here, in order to enact a law like that, we'd have to take away the right from everyone, else have it overruled by courts.

    Ryan Fenton

    P.S. Yes, I do want to 'oppress' corporations, whenever they are in contest with the interests of most citizens.
    • Re: (Score:3, Interesting)

      At what point did ANYONE think it's sane to consider a corporation a person any way?

      I mean do we go "Oh there's that Christian person again" or "there is that Islam person again"? A group of people is a group of people, they are NOT mini parts of 1 entire person.
      • Re: (Score:2, Informative)

        Companies are considered people because this enables them to limit their financial liability and encourages their directors to take greater risks. This in turn encourages innovation and is good for the economy. Courts are usually unwilling to go behind the corporate veil, but will do so in cases of serious fraud and the like.

        If we are going to have a market driven system, this is arguably the best way to do it, though of course since there is less deterrent against irresponsible behaviour, it does require

        • by Tim C ( 15259 ) on Monday February 12, 2007 @05:49AM (#17980884)
          Companies are considered people because this enables them to limit their financial liability and encourages their directors to take greater risks.

          In what way does that require the corporation to be a person? Surely it's just as easy for the law to say "directors and other employees of corporations are protected from personal financial liability in the event of corporate financial liability" as it is to say "corporations are people"? The former, while possibly becoming a long list, limits the protection and rights to exactly what they need to be. The latter potentially opens up all sorts of problems.

          To draw an analogy to computing (yes, I realise that's the wrong way...), when setting up a firewall you don't allow all except known bad stuff, you block all except known good stuff. It's a little more work, but a damn sight safer in the long run.

          Treating corporations as people is a shortcut that leads to all sorts of potential abuses and excesses. It's not even as though your country has a shortage of people able and willing to sit down and thrash out the details of a saner law...
    • by RyanFenton ( 230700 ) on Sunday February 11, 2007 @11:16PM (#17978752)
      Troll moderation? What the hell? Was someone out there thinking "Hey, my Mother was a corporation, you jerk!"

      Ryan Fenton
    • No. ASFAIK* only in the US are corporations considered people. Everyone else in the world can tell the difference.

      * There might be another crazy country somewhere, but no EU country does it
      • Re: (Score:3, Insightful)

        by dunkelfalke ( 91624 )
        sorry but you are wrong. legal persons exist eu-wide, and it is even distinguished between legal persons of public law (the state itself, its municipalities, public universities etc) and legal persons of private law (private charities, corporations etc).

        in germany there even exist so a called quasi-legal person. it is a business partnership (kommanditengesellschaft, offene handelsgesellschaft) which is not a real legal person but still meets a definition of a person (a person is defined as bearer of rights
    • in germany, corporations are "juristische personen", which is the equivalent of a "legal person". it is no problem though to difference between legal and natural persons. legal persons have less rights than natural persons anyway. it is even possible to make different laws for different types of legal persons, so i don't see why everyone should lose rights.
      • Ah. That's good to know. It explains a lot.
        You recall that America had a Civil War. After that, it determined that black people were persons. America then passed the 14th Amendment, which says that the states must ensure that all persons in their jurisdiction had equal access to rights & protections. This was meant to prevent states from treating blacks as second-class people; as we all know, that didn't work quite as well as it should have.
        In the meantime, a creative Supreme Court decided that t
    • It's my understanding that the original point of corporate personage was solely to make corporations liable for their actions. Previously, most businesses were owned by one or two people; if that business did something wrong, you would sue the owner. Once corporations became a popular model, it was difficult to find the right person to hold responsible for any wrongdoing. Corporations then became "people" because that was the only way you could sue anyone. It's only recently (in the scope of incorporation)
    • Re: (Score:3, Informative)

      by Tom ( 822 )
      In most european countries, there are two kinds of "personhoods". Natural persons are you and me, while corporations but also clubs and other kinds of organisations are legal persons. The difference is recognized, though it is seldom made explicit in the laws.
  • by syousef ( 465911 ) on Sunday February 11, 2007 @10:52PM (#17978552) Journal
    I know a few politicians I consider sock puppets for other entities. Can we ban them too?
    • Re: (Score:3, Insightful)

      I know a few politicians I consider sock puppets for other entities. Can we ban them too?

      To hell with banning them, they should be charged with treason, and punished appropriately; ie. with death.

      The government should represent its people, and politicians should be held to very high standards. Legal bribery, or any other means of subverting our government are simply unacceptable, and should be considered no less seriously than premeditated murder. In fact, as the current administration demonstrates, it is often much worse.

    • I believe the phrase you're look for there is meat puppet [wikipedia.org].
      • Actually, the practical definition of meatpuppet, according to Wikipedia, is "Anybody with an opinion contrary to the AfD Nominator." Who, me, bitter? Naaahhhh.

        I'm just wondering if laws like this may end up with a Macarthy-esque witch-hunt on forums or blogs about "who's a shill." After all, not all of them will give themselves away with language like "Don't just wear it, pwn it!"
  • by mikael ( 484 ) on Sunday February 11, 2007 @10:52PM (#17978556)
    ... at the request of City-TV and Ed the Sock [citytv.com], the CNBC are to ban the import of European TV programming.
  • by Anonymous Coward
    there going to ban The Muppets...
  • by edwardpickman ( 965122 ) on Sunday February 11, 2007 @10:54PM (#17978570)
    It's going to cost thousands of corporate jobs and eliminate whole departments. What do they expect companies to do? Depend on actual positive feedback from customers?
  • How easy would it be to get a competitor sued to oblivion by faking an IP addy?
  • by LM741N ( 258038 ) on Sunday February 11, 2007 @11:01PM (#17978624)
    I just want to say that without Slashdot, I would never have made it to where I am today. Kudos for a great website.

    Sincerely,

    Captain Burritto
  • by deek ( 22697 ) on Sunday February 11, 2007 @11:19PM (#17978772) Homepage Journal
    Europe has got it right. Sites like these [daniellesplace.com] should be eradicated from the face of the internet. Please, think of the children!
    • From the linked site about sock puppets:

      Most of the crafts and activities on this site are Bible-based and are great to use in Sunday School, Vacation Bible School, preschool, and home school.

      Um, I haven't read the entire Bible word for word, but being raised Christian (though not any more), I don't believe I recall there being anything in it about making sock puppets.
  • Well. (Score:3, Interesting)

    by TheSeer2 ( 949925 ) on Monday February 12, 2007 @12:47AM (#17979368) Homepage
    There also goes any kind of marketing that was actually interesting (ARGs and the like)
  • Did not a big fat pantsless red guy named Allen not teach us that sock puppets hold the key to world peace?

    Shame on the EU.
  • This is called guerilla marketing.
  • by rbanffy ( 584143 ) on Monday February 12, 2007 @05:43AM (#17980852) Homepage Journal
    If the idea catches on, Sites like digg.com will have a lot less traffic. ;-)

    http://digg.com/offbeat_news/UK_fake_bloggers_soon _to_be_named_and_shamed [digg.com]
  • Old news. (Score:4, Informative)

    by Eivind ( 15695 ) <eivindorama@gmail.com> on Monday February 12, 2007 @05:48AM (#17980870) Homepage
    We've had this in Norway for a long long time. Not specifically about fake websites, but more generally our truth-in-advertising laws say that: (roughly translated) "All marketing should be presented in a way that makes it obvious that the material is marketing." (All markedsføring skal utformes og presenteres på en slik måte at den tydelig framstår som markedsføring.)

    It does have some effect -- though it's not enforced as well as I'd like -- for example movies with paid product-placements are accepted, despite imho being a straigthforward violation of the above law. No idea why.

  • Legal overdrive (Score:5, Insightful)

    by suv4x4 ( 956391 ) on Monday February 12, 2007 @08:23AM (#17981688)
    When a new law is written and put into action, people's debate center around two opposing opinions: is it good, or is it bad.

    Granted, every law can be bad or good, but we're missing the big picture. Have you seen the proposed European consitution? The Bible's both testaments are nothing compared to it.

    Every time you put a law about something, you need to be really friggin sure that the right solution is *legal*. Otherwise we end up in a system so complicated and flawed (every law is imperfect, you know this), that nobody understands it at all, and the rules are so many and in many cases conflicting with each other, that the only way to apply them is selectively and "with a spin", depending on the lawyer/prosecutor/citizen bias.

    We all fall pray to lawyers and the juridical system setting traps for us on every step to doing something.

    Should fake blogs and reviews be banned? They shouldn't be encouraged, but a law is excessive. I mean, how many times should Sony /for example/ face public humiliation and mockery before they decide that this wasn't a good idea to begin with?

    Fake marketing right now is, in most instances, easily recognizable. If we decide to patch the situation with a bunch of "moral" and "smart" laws, then the corporations in question will just get stealthier, and hire few more lawyers to let them workaround the law.

    In the end, we gain nothing, except more complexity, and more lawyers. Great.

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