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Consumer Groups Advocate for 'Do Not Track' Registry

Posted by Zonk on Wed Apr 16, 2008 02:53 PM
from the it's-nice-to-dream dept.
eldavojohn writes "Consumer groups are asking for a 'do not track' registry to be implemented, similar to the successful and popular 'do not call' registry. Tracking companies are asking for examples where tracking has caused harm, and would rather the industry stay self-regulated. 'In December, the FTC approved Google's purchase of advertising rival DoubleClick over the objections of some privacy groups. At the same time, the agency urged advertisers to let computer users bar advertisers from collecting information on them, to provide "reasonable security" for any data and to collect data on health conditions or other sensitive issues only with the consumer's express consent.'"
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  • by Otis2222222 (581406) on Wednesday April 16 2008, @02:58PM (#23094922) Homepage
    Do Not Call, Do Not E-mail, and now Do Not Track?

    Something I really don't understand here is why ANY reasonable person would not opt-out of any of these systems? (Granted, only the first one is actually coded into law) And how do you enforce them for companies based outside the USA? And for that matter, what's to stop companies from outsourcing their tracking offshore to skirt the laws?

    Where is the"your post advocates a..." for this?
    • by MarkGriz (520778) on Wednesday April 16 2008, @03:06PM (#23095020)
      "What's with all these registries?"

      Yeah. Why not just create a "leave me the fsck alone" registry and be done with it.
      • by beckerist (985855) on Wednesday April 16 2008, @04:59PM (#23096216) Homepage
        Just what I want. A database with my personal information that people can access to see if the personal information they already have should be used... How would this be policed world wide? What would stop someone who is already breaking 500 laws from ripping THAT info and using it? At the very least they would have to provide SOME sort of validation, and that alone scares me.
    • by Blakey Rat (99501) on Wednesday April 16 2008, @03:08PM (#23095054)
      You're going to see the ads anyway, why not see ads targeted towards products you're interested in?

      I don't care if Google knows what websites I visit. Oooo! A single 29-year-old male goes to porn sites!! How EEEEEVIL of Google to know this!
      • I use adblock and filterset.g. Even when there are ads on the page, I tune them out. When I want to purchase something, I research it. I don't need to have it shoved in my face. Advertising and marketing are a complete waste of human energy at best, evil mind control black magic at worst. I don't want to watch chickens being sacrificed to dark gods, I don't inject raw sewage straight into my brain, and I don't look at advertising.
        • Re: (Score:2, Interesting)

          they're also the reason that most of the internet is free. have fun paying 50c per search to use google.
          • Mod parent up.

            If it weren't for interbutts advertising, all you'd find on the intertubes would be dry research material and 'HI THIS IS LARUENS [sic] HOMEPAGE AND HERE IS MY CAT PICTURES! HI THERE!@!! SIGN MAH GUEST BOOK~~~ MUAH~~~' type pages. Replete with spinning kitty paw gifs. And probably a few <marquee> tags.

            We would not have rich internet news. Social news (e.g. digg and slashdot) wouldn't be viable. And forget free porn (outside of irc chatrooms run out of a basement in bulgaria to find
            • Re: (Score:3, Insightful)

              Heh, so if advertising were eliminated, the Internet would contain only research, reference materials, and personal/individual home pages? Like it was intended to be in the first place?

              I fail to see the problem...
        • by Blakey Rat (99501) on Wednesday April 16 2008, @03:30PM (#23095334)
          Gruh, I should have specifically said "no 'I use AdBlock' responses." Yes, we get it, a lot of Slashdot readers use AdBlock. I understand this. I've read the snarky "the web has ads? I use AdBlock so I don't see them" about 50,000 times this month alone! Yes, I know it exists. Yes, I know people use it. Yes, I choose not to as a way of supporting the sites I visit. No, you won't convince me to download it.

          Sorry, those posts are irritating as hell. Please try to respond with original thoughts. Thank you.
          • I don't give a rat's ass if you download AdBlock or not. You said, "You're going to see the ads anyway, why not see ads targeted towards products you're interested in?" and I responded that I don't want to see ads, targeted or not, and that marketing and advertising are an evil waste of human talent and energy.

            AdBlock just happens to be one method I use so I don't have to see ads. I mention it in passing, and you start frothing at the mouth and accusing me of being unoriginal. As if saying, "Hey, targeted a
          • Re: (Score:3, Insightful)

            Further to the above, I use a middle-road approach. I have AdBlock installed but I don't have any filters added. I'm fine with seeing ads, it's revenue for the sites I visit if they serve up something of interest to me. When an ad bugs me, I just selectively block it.

          • by Fear the Clam (230933) on Wednesday April 16 2008, @04:45PM (#23096060)
            Sorry, those posts are irritating as hell. Please try to respond with original thoughts. Thank you.

            Were you saying something? I use DoucheBlock, so I don't see these things.
        • by Original Replica (908688) on Wednesday April 16 2008, @03:43PM (#23095440) Journal
          Advertising and marketing are a complete waste of human energy at best, evil mind control black magic at worst.

          Advertising in Most first world countries is anti-happiness. As explained by Professor Richard Layard: [abc.net.au]

          "once people's basic economic needs are met additional income and wealth contributes little to an individual's happiness. What's more a society which encourages a focus on the self and its wants, and heightened individualism, tends to undermine the very things which psychological research now shows are crucial to feelings of happiness: close personal relationships, trust, and security. On top of this consumerism, advertising and the effects of the mass media heightens human beings' natural interest in 'status' and social comparisions. This means that in contemporary society people's lives are overly concerned with work, money, and how they are doing in 'the rat race'. Such a life focus is not intrinsically satisfying and so we have the prosperity paradox that for all the increased wealth in modern society people do not feel happier. [centreforc...ence.co.uk]

        • Re: (Score:2, Insightful)

          by Anonymous Coward

          When I want to purchase something, I research it...Advertising and marketing are a complete waste of human energy at best...

          You're a fool if you think that in general, advertising is not valuable to both the buyer and the seller. That is how buyers find sellers. You couldn't even begin researching your purchase if there wasn't some form of advertising letting you know what options are out there.

          The problem isn't that ads exist, it's that they need to be more relevant when they're displayed. Google seems to be making this their mission and for that reason, and right now I'm happy to let them track what websites I look at a

          • Re: (Score:3, Insightful)

            What utter bullshit. I read reviews, listen to friends, read, and research. I have never seen a ad and thought, "Wow, I NEED that even though I've never heard of it before."

            When I want something, I will seek it out. I'm not a sheep, I don't need to be led to pasture and shown where to graze. I don't need people telling me what I should want.

            When I want something, I'll ask, thanks, so shut the fuck up, I don't want to hear what you have for sale.
            • Re: (Score:3, Informative)

              The research wouldn't be there in the first place if it wasn't for some type of marketing. Your friends will never have heard of it and no one will know it exist. I could make the greatest widget in the world and never sell a single one if I didn't let it be known that I am producing it. Marketing =/= ads, it includes ads.

              If a company doesn't tell what they produce, the public doesn't know it's there.
      • Except if you're doing it right, you're not going to see ads.

        I do agree with your point, however. The fact that I don't see the ads is the exact reason this list is unnecessary. The government shouldn't be "helping out" when the people can do it themselves.

      • Ads targeted towards me are more likely to affect my behavior. Since advertising is largely based on emotional manipulation and deception, it's bound to affect my behavior negatively. When I start to research a product I might want to buy, I don't want to have any preconceptions formed by marketing, so that's why I don't want to see targeted ads. Basically, I'd rather see noise than lies.
          • The joke came originally from one of David Friedman's books on economics. It was there to illustrate the difference between people's stated desires, versus evidence of their desires as described by statistics covering what people actually bought. Economists are notorious for this narrow view. +1 to you for not getting the joke, -1 for me for explaining it.

            By "moving to Facebook" I was inferring that economists are better off polishing their social interaction skills by attending to that website rather th

    • Because if they were Opt-In then nobody would ever do so.
    • Re: (Score:3, Interesting)

      Where is the "your post advocates a..." for this?

      Right here! Although I haven't worked hard on the s/spam/tracking/ bit. Off we go:

      Your article advocates a

      (X) technical ( ) legislative ( ) market-based ( ) vigilante

      approach to fighting tracking. Your idea will not work. Here is why it won't work.
      (One or more of the following may apply to your particular idea, and it may
      have other flaws which used to vary from state to state before a bad federal
      law was passed.)

      (X) Trackers can easily use it to harvest identities
      ( ) Mailing lists and other legitimate ema

  • Nice Try (Score:3, Insightful)

    by Anonymous Coward on Wednesday April 16 2008, @02:59PM (#23094940)
    something like this would be impossible to enforce, and the data collection is almost always transparent to the user.

    but if you really dont want to be tracked, just turn off your cookies! (although there are ways to track without using them)
    • Re:Nice Try (Score:4, Interesting)

      by evanbd (210358) on Wednesday April 16 2008, @03:06PM (#23095022)

      just turn off your cookies!

      Ignoring for a moment the other ways to track me, I rather like being semi-permanently logged in to /. and a host of other sites. When I'm buying something, I don't want to have to go manually unblock the site so it can store my shopping cart data.

      Does anyone know of a way to only block the "evil" cookies? I'd love something that blocked the tracking cookies, let the shopping cart ones through, and didn't require me to figure out which was which for each and every cookie.

      • I keep my HOSTS file updated to prevent any connections with known tracking sites. How much good does this do for me, and what are its shortcomings?
      • I set my browser (I still use Seamonkey, in part because I don't think Firefox has this feature) to ask me on every cookie the first time. I then decide by domain what I want to do. A login cookie I'll accept permanently. If I don't know what the domain is, I block it permanently. It works about 99.9% of the time.
      • Does anyone know of a way to only block the "evil" cookies? I'd love something that blocked the tracking cookies, let the shopping cart ones through, and didn't require me to figure out which was which for each and every cookie.

        It won't eliminate tracking entirely, but my answer was to accept cookies from all sites, just for the duration of the session. Sites like Slashdot where I maintain an account have an exception in my Firefox cookie preferences which allows them to store cookies indefinitely. Shop

  • Is that still around? You couldn't tell by the number of "your warranty is about to expire" and "notice about your credit card" automated calls I get every day one both the landline and the cell phone.

    Those calls may theoretically be illegal, but the laws aren't enforced.

    • You're the exception, I haven't had a sales call in years. You may want to actually start reporting abuses.
  • by rtobyr (846578) <toby@nospam.richards.net> on Wednesday April 16 2008, @03:07PM (#23095034) Homepage
    Oh yeah... where do I sign up for the "Do Not Spam" registry?
    • Right next to that nice Nigerian fellow. Don't worry, they won't take that list of verified email addresses and spam them; that would be illegal!
    • Just email me, of course. While we're signing you up for the registry, I have some important matter to discuss to you about my uncle who live in Nigeria. He is being a wealthy prince and we need your help please.
  • by the_other_chewey (1119125) on Wednesday April 16 2008, @03:09PM (#23095058)
    What a great concept - for trackers: You individually register and have
    to stay identifiable during all your browsing so trackers know it is you.
    You allow them to track you so they stop tracking you.

    Soundy like a great idea?

    Yeah, to me neither.
    • Easy solution:

      1. All persons shall, by default, non-tracked persons.
      2. Any person may request to be on the "tracked" list.

      This goes for phone marketers and spammers.

      Would you like to sign up to be tracked or spammed? Be my guest.

      (This can be solved through technology. I'm working on it.)
    • Re: (Score:3, Informative)

      Its poorly named. At least as proposed las year, it actually required the TRACKERS to register. So that you can easily opt out by downloading the list of trackers. See: http://infoadvocate.org/blog/2007/11/04/do-not-track-lists-and-registries/ [infoadvocate.org]
  • by nine-times (778537) <nine.times@gmail.com> on Wednesday April 16 2008, @03:10PM (#23095080) Homepage

    I'm probably not fully understanding, but how do you track people, but allow someone to "opt out". What I mean is, let's say you don't want DoubleClick to track you. So for them to abide by a "do not track" list, they need to set up some kind of identifier so that, when you visit a site where they would normally track you, they recognize it's you and stop tracking you. But that means you'd have to send them that identifier in every instance where they would track you, and they'd end up having to track you to make sure they don't track you.

    I suppose they could just not store the collecting information, though. And no, I didn't RTFA.

  • by kickmyassman (1199237) on Wednesday April 16 2008, @03:12PM (#23095098) Homepage
    Get firefox, Noscript, and adblock plus. Block all the tracking websites! I have "google-analitics.com" (it's frightening how many websites have this embedded, even those without ads) "googlesyndication" "doubleclick" and lots of other on my "untrusted" list. Makes me 20% less paranoid.
  • by Antony-Kyre (807195) on Wednesday April 16 2008, @03:12PM (#23095102)
    Wouldn't it be smarter to just block the ads instead? To prevent such cookies from touching one's computer?
  • Cookies (Score:5, Funny)

    by Gat0r30y (957941) on Wednesday April 16 2008, @03:12PM (#23095104) Homepage Journal
    When you outlaw cookies, only outlaws will have cookies..... yum delicious cookies
  • That use of adblock has been called "immoral" http://slashdot.org/article.pl?sid=07/09/11/157256/ [slashdot.org]

    I wonder how this will be received...

    And if they (the trackers) said they would comply, would you believe them?
  • How about a Leave Me Alone Registry that registers you to all these other registries?
  • The only problem with a do-not-track registry is that it is almost impossible to work with. I mean, you will be creating a list of what, exactly, that somehow a server will have to access, how, that will somehow have a web application to optionally not use cookies? Or somehow not use real e-mail addresses in its database? To some extent, for a lot of web stuff to work, you have to track users activities.

  • by Doc Ruby (173196) on Wednesday April 16 2008, @03:19PM (#23095178) Homepage Journal
    Judging from how much more spam I get since the CAN-SPAM law supposedly outlawed it, I don't think these online registries do anything but register a high-value contact address. The Do-Not-Call list is different, because the telcos control the calls, and there's a lot more legal precedent (teeth) in counterattacking harassing phonecalls.

    It's interesting how despite telcos like AT&T declaring they're going to police the Internet for copyright violation, and otherwise snoop content and traffic as they please, they don't seem to be implementing network spam filters, like with do-not-spam registries. Even though that would be very popular with users, and give the telcos each an excuse to get our contact lists, "to use as whitelists" (or whatever else they want).

    There really should be a major push to enforce protecting our privacy. Every email system should operate with a whitelist by default, so only people you add (and maybe people on their whitelist) can get through to you. What would work even better would be micropayments to the recipient for each email they receive, with payments waived (or charged back in bulk or net) for those on the whitelist. Make the micropayments settable by the user (and variable even in the whitelist). Then spammers could pay me to spam me, if they can afford it, and I can make money off being spammed if I set the micropayments low enough. My associates will get to me for free, and new associates can pay to get my attention, then get it refunded if I accept their new contact (and then put them on the whitelist).

    Otherwise the noise in our messaging systems really degrade their high value, and inhibit our making using them second nature. Just like what would have happened to the telephone if it were as cheap for telemarketers to annoy us as it is for them to spam us.
  • oxymoron? (Score:3, Insightful)

    by Bob-taro (996889) on Wednesday April 16 2008, @03:35PM (#23095384)

    A "do not track" ... registry? Is this a late April fool's day joke? It sounds like it could backfire. Wouldn't it mean that websites that track at all would be LEGALLY REQUIRED to obtain some piece of identifying information about you to check against the registry? And how could you prove a violation? Wouldn't it still pretty much rely on "self-regulation"?

    As an aside, I used to work in a marketing department that had separate "do not call", "do not mail", and "do not email" flags for all their customers. Our group's policy (I can't speak for the whole company) was that if any of those flags were set, we wouldn't put them on any kind of contact list. I think the decision was still based on economics -- they figured the benefit of marketing to a few more people was outweighed by the risk of angering those people: "I'm sorry, sir, I see that you asked not to be mailed or emailed any more offers, but you didn't say we couldn't CALL you!"

    • Dang, this is exactly what I was going to say! I mean you use different words than I would, but it is EXACTLY what I was going to post.

      In order to not be tracked, one would have to be ... tracked.
    • An exit node can MITM your cookies, posts, and other shit. Tor is not meant to be used 24/7 and it's not meant to be used to submit data(like form information) without encryption(HTTPS in this case) end to end. Exit nodes can see every packet going over the wire, even changing packets to include malware(to own you IE users), replace google ads, or just build a profile on you via the passive monitoring of the communications. If tor comes into widespread use, it's going to come into widespread abuse, and you'