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EU Bans Sock-Puppet Blogs

Posted by kdawson on Sun Feb 11, 2007 10:37 PM
from the named-and-shamed dept.
PhilipMarlowe9000 writes in with news of a new EU directive that will take effect in the UK at the end of this year to ban "sock-puppet" reviews or websites, part of an EU-wide overhaul of consumer laws. From the article: "Businesses that write fake blog entries or create whole wesbites purporting to be created by customers will fall foul of a European directive banning them from 'falsely representing oneself as a consumer.' From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court. The Times has learnt that the new regulations also will apply to authors who praise their own books under a fake identity on websites such as Amazon."
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  • by Anonymous Coward on Sunday February 11 2007, @10:39PM (#17978442)
    Please keep in mind that fraud is not generally protected speech, particularly when it relates to commercial speech.
    • by nickco3 (220146) * on Monday February 12 2007, @03:43AM (#17980340)
      Also, European human rights legislation only applies to us actual humans, not legal persons. Corporations claiming human rights is a feature of the US legal system.
      • by MillionthMonkey (240664) on Sunday February 11 2007, @10:56PM (#17978586)
        Free speech isn't free if it has "ifs, ands, or buts".

        No it isn't. This, however, is commercial speech, fraudulently pretending to be free speech, as part of a ruse to impress people. Commercial speech identifiable as such is known to suffer the trustworthiness problems typical of commercial speech. If a corporation sends its marketing department to blogspot and creates 100 blogs talking about how cool its products are, that's fraud. The company is misrepresenting itself and concealing a conflict of interest. I mean, duh. Even in the crazy United States we have laws saying you can't make ads disguised to look like newspaper articles unless you print ADVERTISEMENT at the bottom so everyone knows you're probably full of it. Free speech is not going to last very long if we use it to excuse cheap commercial hijinks.
          • by ricree (969643) on Sunday February 11 2007, @11:33PM (#17978888)
            I don't think that you can really use a slippery slope argument here. There have been limits on speech for pretty much as long as the concept of free speech has been around. While there have certainly been abuses, fraud, libel, and other limitations haven't destroyed free speech yet. As far as I can tell, this is simply a logical extension of these limitations. Furthermore, this doesn't effect the content of what people can say. It appears to mostly be a limitation on how people are allowed to represent themselves. The companies are still quite free to heap praise on their products, they just aren't allowed to lie about who they are while doing it.
          • by Infonaut (96956) <infonaut@gmail.com> on Sunday February 11 2007, @11:52PM (#17978994) Homepage Journal

            Either speech is free or it isn't, no matter what convenient label you want to put it under.

            That's an easy position to take, because it is the expression of an ideal. In the real world, rights clash all the time. The rights of Individual A, when they come into conflict with those of Individual B, or of society at large, can't be absolute.

            My right to defend myself does not give me the right to shoot someone in the head when they try to pick my pocket. My right to own property doesn't mean that I can drill down and inject anthrax into the groundwater. My right of free speech doesn't mean that I can spam millions of email users without consequence. It also doesn't mean that I can advertise Fruit Loops cereal as a cure for cancer. In Abstract World it sounds great to let the buyer beware, but just imagine how much of a drag that would be on society. Transaction costs would go up, because much more due dilligence would need to be done, just to conduct a simple purchase. Those with more free time and more resources would be able to conduct due dilligence. Everyone else would be put at a substantial disadvantage. That's a perversion of free speech, which is designed to protect political speech, not the fleecing of other citizens.

            As a side note, your slippery slope argument may apply in some countries, but not in the United States.I don't know how it is elsewhere, but in the United States, commercial speech has been granted more 1st Amendment protection [abuse.net] over the past few decades, not less.

          • by Miseph (979059) on Sunday February 11 2007, @11:57PM (#17979036) Journal
            Your view is overly simplistic.

            You ignore the fact that corporations are not people, and as such do not (and should not) have the inalienable rights of a human being. You also assume that the right to free speech trumps all other rights (such as life, property, autonomy, etc.), which is completely untrue, not to mention unjust and far more dangerous than limits on free speech.

            Try yelling "fire" in a crowded theater and telling the theater staff that you have First Amendment Rights when they remove you from the premises and you'll find out just how little that applies to private persons on private property.

            The Right to Free Speech does not, in fact, apply to that speech which is specifically designed to be malicious, it never has, and such an idea flies in the face of it's very origins (see: Immanuel Kant). Trying to apply it to such actually weakens the idea, and perverts the intent of free speech. Fraud, slander, and incitement are all directly opposed to "free", and as such are NOT protected as free speech.

            I also wonder why so many people are convinced that specific limits on free speech are a new thing (they aren't), and that such limits make it impossible to protect speech which needs to be free (it hasn't).
            • by MillionthMonkey (240664) on Monday February 12 2007, @12:14AM (#17979140)

              You ignore the fact that corporations are not people, and as such do not (and should not) have the inalienable rights of a human being.

              I agree with the rest of what you said but this statement is completely false. Or at least, there is no distinction to make between individuals and corporations as far as political and commercial speech are concerned. One axis is independent of the other. Microsoft has a right to express a political view, even on technological matters, and individuals have a right to engage in commercial speech and sell things. The restrictions on speech are determined by the nature of the speech itself and not by who is making it.
            • by shawb (16347) on Monday February 12 2007, @12:17AM (#17979148)
              Legally speaking, corporations are people [wikipedia.org] to some extent. Within limits, a corporation shares a large subset of the rights and responsibilities of a person, the name itself being derived from the Latin term for body, definitively meaning that a corporation is to be treated as somebody.
      • Ah, so do you believe that a company should be allowed to print whatever it wants on, say, the label of a bottle of "medicine" that actually does nothing, or even worsens some conditions? Should they be allowed to have advertisements that say that their car gets 150 miles per gallon of gas using special magnets around the fuel line? How about claiming on a commercial that their cigarettes not only don't cause cancer and are not habit forming, but actually cure cancer instead? Isn't all of this just "Free
      • Re: (Score:3, Insightful)

        Free speech isn't free if it has "ifs, ands, or buts".

        I.e. you want to be able to say whatever you damn well please without it having consequences. Dream on...
        • Re: (Score:3, Insightful)

          by Anonymous Coward
          The speech is free. The speaker is not allowed to pretend to be someone else.
        • Re: (Score:3, Insightful)

          As with all of these freedoms: your right ends precisely where higher rights of others begin. That's why you may get trouble if you insult others.
        • Free speech is one of the few things in life that is absolute. Either you have free speech, or you do not. Any sort of restriction, no matter how small, moves you from the category of having free speech to that of not having free speech.

          That very clever ideology, but it's profoundly wrong. All freedoms require restrictions in order to function. That sounds like a logical contradiction, but it's not.

          Imagine this: you and I are sitting in a room. Every time you open your mouth to speak, I scream "SHUT UUUUUUUUPPP!" at the top of my voice. I am abusing my freedom of speech in order to curtail yours. Based on your ideology it is necessary to allow that situation because we can't limit 'freedom'. In fact, the way to ensure freedom is to apply fair rules, such that exercising my freedom cannot unfairly curtail yours. The rules needed will depend on the context: in a public debate that may mean turn-taking, in a restaurant it may mean sufficient spaces between tables and removing anyone that behaves like I did towards you in my imaginary situation.

          Freedom without any limits or restrictions is a ridiculous myth. The difficulty is who gets to decide what rules are needed to provide freedom, who makes sure that the rules themselves don't become a kind of abuse, and who enforces those rules.

            • The expression of an idea does not bring harm.

              Sorry, it's not that simple. Threatening to kill someone does indeed harm the person threatened; they are dreprived of their peace of mind, and that's why we have such things as laws against verbal assault and incitement, and restraining orders that can compel a person not to communicate with the target of their malice.

              -jcr

                • by QuickFox (311231) on Monday February 12 2007, @01:34AM (#17979636)
                  Okay, I'll express the threats to your kids, that should be the most effective arrangement. I hope you have kids of, say, four to ten years of age. I can be real scary because I'm very large and have a very deep voice, and I'm a good actor. I'll be extremely threatening and ominous.

                  Your kids will be scared stiff over and over. What a pleasure! And I'll make a million in the process!

                  You won't know if I'm serious and willing to go through with the killing, so you'd better pay up. Just to be sure, I'll also talk to your young wife repeatedly. Maybe I'll casually carry something that looks like the hacked-off arm of a child. Stuff like that. In due time she should be very, very worried about her kids' lives. Or maybe I'll just talk about hacking their legs off or something, that might be more effective. What do you think?

                  I'll find some really effective things to say to her. And I'll be very, very convincing. I can make a very convincing sociopath.

                  Repeated phone calls all through the night might be a nice touch. I'll also shout threats outside your home at random times day and night, speaking slowly and ominously. Maybe I'll bring a megaphone. No restrictions, remember?

                  And if there's a trial -- for example if your kids mysteriously get hurt a few times before you finally come to your senses and pay me -- don't worry about trying to get any witnesses. I'll see to it that any witnesses you find get scared and get paid. They won't have any incentive at all to tell the truth, since lying in court is fully accepted.

                  No restrictions, remember?

                  Just in case somebody doesn't notice the irony and takes the above seriously, all of the above is irony and none of it is intended to be taken seriously. It's a completely fictitious illustration of the consequences of the parent post. I have no intentions whatsoever of threatening or hurting anyone.
            • Are you posting anonymously so no-one will threaten you? You troll like a fisherman.
        • I don't suppose it matters to you that this law was passed in the UK, which is in fact not part of of the US...
            • by DrSkwid (118965) on Monday February 12 2007, @04:35AM (#17980562) Homepage Journal
              "While England doesn't spell out its free speech rights as absolutely as the US"

              Au contraire :

              Article 10 of the European Convention on Human Rights

              FREEDOM OF EXPRESSION
                                1. Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers. This Article shall not prevent States from requiring the licensing of broadcasting, television or cinema enterprises.

                                2. The exercise of these freedoms, since it carries with it duties and responsibilities, may be subject to such formalities, conditions, restrictions or penalties as are prescribed by law and are necessary in a democratic society, in the interests of national security, territorial integrity or public safety, for the prevention of disorder or crime, for the protection of health or morals, for the protection of the reputation or rights of others, for preventing the disclosure of information received in confidence, or for maintaining the authority and impartiality of the judiciary.
        • Because such a blanket statement as "Congress shall make no law... abridging the freedom of speech" is so blanket and vague as to be entirely useless.

          The fact is, there is no such thing as 'freedom of speech'- the fact that we live in a human society instantly precludes that blanket statement, just as it prevents any blanket clause dealing with religion or association.

          What people do not realize is that statements like the Canadian constitution, which says:

          The Canadian Charter of Rights and Freedoms guarantees the rights and freedoms set out in it subject only to such reasonable limits prescribed by law as can be demonstrably justified in a free and democratic society.

          Actually strengthen the exercise of those rights and freedoms, by allowing solid guidelines to be coherently laid down. Absolutities are only for tyrants and ideologues- the rest of us have to live in the real world.
  • by heinousjay (683506) on Sunday February 11 2007, @10:41PM (#17978458) Journal
    Regulating the internet usually works incredibly well. This is sure to do everything it is intended to do.
  • Definition? (Score:3, Informative)

    by Anonymous Coward on Sunday February 11 2007, @10:47PM (#17978506)
    I don't think 'sock puppet' is a particularly good term to describe what's apparently being described. You want 'astroturfing', I think, or maybe some subspecies of marketing virus.

    The sock meme has always been personal rather than corporate, as in the Wikipedia entry:

    ...an additional account of an existing member of an Internet community to invent a separate user. (Not well-worded either, alas, but the point is there under the clumsy verbiage.)
  • by RyanFenton (230700) on Sunday February 11 2007, @10:48PM (#17978516)
    Are corporations considered legal persons in Europe in general? If not - then good on you, Europe - you have the possibility of standing up to corporations and being legally consistent in cases like this.

    Here, in order to enact a law like that, we'd have to take away the right from everyone, else have it overruled by courts.

    Ryan Fenton

    P.S. Yes, I do want to 'oppress' corporations, whenever they are in contest with the interests of most citizens.
    • At what point did ANYONE think it's sane to consider a corporation a person any way?

      I mean do we go "Oh there's that Christian person again" or "there is that Islam person again"? A group of people is a group of people, they are NOT mini parts of 1 entire person.
        • by Tim C (15259) on Monday February 12 2007, @05:49AM (#17980884)
          Companies are considered people because this enables them to limit their financial liability and encourages their directors to take greater risks.

          In what way does that require the corporation to be a person? Surely it's just as easy for the law to say "directors and other employees of corporations are protected from personal financial liability in the event of corporate financial liability" as it is to say "corporations are people"? The former, while possibly becoming a long list, limits the protection and rights to exactly what they need to be. The latter potentially opens up all sorts of problems.

          To draw an analogy to computing (yes, I realise that's the wrong way...), when setting up a firewall you don't allow all except known bad stuff, you block all except known good stuff. It's a little more work, but a damn sight safer in the long run.

          Treating corporations as people is a shortcut that leads to all sorts of potential abuses and excesses. It's not even as though your country has a shortage of people able and willing to sit down and thrash out the details of a saner law...
    • by RyanFenton (230700) on Sunday February 11 2007, @11:16PM (#17978752)
      Troll moderation? What the hell? Was someone out there thinking "Hey, my Mother was a corporation, you jerk!"

      Ryan Fenton
    • Re: (Score:3, Informative)

      In most european countries, there are two kinds of "personhoods". Natural persons are you and me, while corporations but also clubs and other kinds of organisations are legal persons. The difference is recognized, though it is seldom made explicit in the laws.
      • Re: (Score:3, Insightful)

        sorry but you are wrong. legal persons exist eu-wide, and it is even distinguished between legal persons of public law (the state itself, its municipalities, public universities etc) and legal persons of private law (private charities, corporations etc).

        in germany there even exist so a called quasi-legal person. it is a business partnership (kommanditengesellschaft, offene handelsgesellschaft) which is not a real legal person but still meets a definition of a person (a person is defined as bearer of rights
  • by syousef (465911) on Sunday February 11 2007, @10:52PM (#17978552) Journal
    I know a few politicians I consider sock puppets for other entities. Can we ban them too?
    • I know a few politicians I consider sock puppets for other entities. Can we ban them too?

      To hell with banning them, they should be charged with treason, and punished appropriately; ie. with death.

      The government should represent its people, and politicians should be held to very high standards. Legal bribery, or any other means of subverting our government are simply unacceptable, and should be considered no less seriously than premeditated murder. In fact, as the current administration demonstrates, it is often much worse.

  • by mikael (484) on Sunday February 11 2007, @10:52PM (#17978556)
    ... at the request of City-TV and Ed the Sock [citytv.com], the CNBC are to ban the import of European TV programming.
  • by edwardpickman (965122) on Sunday February 11 2007, @10:54PM (#17978570)
    It's going to cost thousands of corporate jobs and eliminate whole departments. What do they expect companies to do? Depend on actual positive feedback from customers?
  • by LM741N (258038) on Sunday February 11 2007, @11:01PM (#17978624)
    I just want to say that without Slashdot, I would never have made it to where I am today. Kudos for a great website.

    Sincerely,

    Captain Burritto
  • by deek (22697) on Sunday February 11 2007, @11:19PM (#17978772) Homepage Journal
    Europe has got it right. Sites like these [daniellesplace.com] should be eradicated from the face of the internet. Please, think of the children!
  • Well. (Score:3, Interesting)

    by TheSeer2 (949925) on Monday February 12 2007, @12:47AM (#17979368) Homepage
    There also goes any kind of marketing that was actually interesting (ARGs and the like)
  • Old news. (Score:4, Informative)

    by Eivind (15695) <eivindorama@gmail.com> on Monday February 12 2007, @05:48AM (#17980870) Homepage
    We've had this in Norway for a long long time. Not specifically about fake websites, but more generally our truth-in-advertising laws say that: (roughly translated) "All marketing should be presented in a way that makes it obvious that the material is marketing." (All markedsføring skal utformes og presenteres på en slik måte at den tydelig framstår som markedsføring.)

    It does have some effect -- though it's not enforced as well as I'd like -- for example movies with paid product-placements are accepted, despite imho being a straigthforward violation of the above law. No idea why.

  • Legal overdrive (Score:5, Insightful)

    by suv4x4 (956391) on Monday February 12 2007, @08:23AM (#17981688)
    When a new law is written and put into action, people's debate center around two opposing opinions: is it good, or is it bad.

    Granted, every law can be bad or good, but we're missing the big picture. Have you seen the proposed European consitution? The Bible's both testaments are nothing compared to it.

    Every time you put a law about something, you need to be really friggin sure that the right solution is *legal*. Otherwise we end up in a system so complicated and flawed (every law is imperfect, you know this), that nobody understands it at all, and the rules are so many and in many cases conflicting with each other, that the only way to apply them is selectively and "with a spin", depending on the lawyer/prosecutor/citizen bias.

    We all fall pray to lawyers and the juridical system setting traps for us on every step to doing something.

    Should fake blogs and reviews be banned? They shouldn't be encouraged, but a law is excessive. I mean, how many times should Sony /for example/ face public humiliation and mockery before they decide that this wasn't a good idea to begin with?

    Fake marketing right now is, in most instances, easily recognizable. If we decide to patch the situation with a bunch of "moral" and "smart" laws, then the corporations in question will just get stealthier, and hire few more lawyers to let them workaround the law.

    In the end, we gain nothing, except more complexity, and more lawyers. Great.
    • by Qzukk (229616) on Sunday February 11 2007, @10:59PM (#17978618) Journal
      The US recently arrested British citizens for the crime of visiting the US between connecting flights (oh, and having founded and subsequently retired from a money transfer company used by online gambling sites at one time before such a thing was made illegal).

      It might be of interest to Americans to know that should they, or their company, or their former employer (all the way back to that job you worked evenings in high school), or any company that they might own stock in (or hold funds that hold stock in, etc) ever post any kind of positive review of themselves on the internet where it can be read in Europe, then you probably should schedule your flights to make sure none of them stop there.

      So it's still related, even if only on the idea that one of these days some European agency is going to decide to play tit-for-tat for some of the stupid shit America does to them.
        • Re: (Score:3, Funny)

          by Anonymous Coward

          Apparently there is no "outside the US" to a lot of American Citizens or their Politicians for that matter.

          Don't be so ridiculus. Americans are educated to a very high standard of Geograhpy. There's Canada up North, and Mexico down South, go any further and you fall off the edge. Oh yeah, and there's Iraq and France too, that's where the baddies live, mind you have to fall off the edge to get to those places. OK I missed a few places, like China (that's where the Chinese come from), and Australia (wh

          • Apparently there is no "outside the US" to a lot of American Citizens or their Politicians for that matter.


            Don't be so ridiculus. Americans are educated to a very high standard of Geograhpy. There's Canada up North, and Mexico down South, go any further and you fall off the edge. Oh yeah, and there's Iraq and France too, that's where the baddies live, mind you have to fall off the edge to get to those places. OK I missed a few places, like China (that's where the Chinese come from), and Australia (which is a giant desert without any intelligent lifeforms) but that, basically is the rest of the world. It's no wonder they are all trying to move here!

            I realized the rest of your post was supposed to be tongue-in-cheek, but what's the deal throwing the truth in there as a curve ball?

            Just kidding. ;) I just wanted to mess with my Aussie friends. I love da interwebs!
    • I don't think it's really intended to catch every single abuse. It's intended that when a big scandal comes to light, like that "All I want for Xmas is a PSP" crap, the company gets in some legal trouble for it. (Although realistically, this probably just means that such companies won't 'fess up as easily.)